Manager, Email Marketing

Responsible for creating email marketing campaigns to promote a NYRR events, products, and services. Determines target audience, devises campaign, and launches email campaign to create buzz or generate revenue for the business.

Responsibilities: 

• Own email process from start through completion, including planning, testing, evaluating, and reporting
• Oversee email marketing calendar for all departments
• Create and implement promotional, relationship, and transactional email campaigns
• Optimize campaigns using A/B testing and list segmentation
• Excellent understanding of email best practices, deliverability standards, and CAN-SPAM requirements
• Conduct Q/A during testing and fix problems before email deployment
• Ensure marketing message is conveyed clearly and delivered properly to prospects
• Ensure messages are sent in proper form and template
• Proofread emails for clarity, grammar, and spelling
• Ability to edit images and work with Creative Services when needed for design elements
• Create database of emails for lead generation
• Purge non-deliverable email addresses and opt-outs
• Include persuasive 'call-to-actions' in advertisements and promotions
• Use email reporting to identify trends and optimize campaigns
 

Requirements: 

Skills and Attributes:

  • Proficient with Excel and email service or automation programs
  • Proficiency with HTML/CSS and how it relates to emails
  • Experience using web analytic software (Google Analytics a plus)
  • Strong time management skills and ability to prioritize projects
  • Strong online writing and editing skills
  • Ability to manage concurrent projects and approach tasks in a structured and systematic manner
  • Self-driven, team-oriented and able to interface with all organizational levels
  • Strong interpersonal, verbal and written communication skills
  • Working knowledge of Photoshop a plus
  • Ability to write SQL queries a plus

Experience:

  • 3-5 years prior Email Marketing experience required
  • Extensive experience working with email service providers, preferably Marketo (a plus if work has included building landing pages)
  • Experience managing others a plus

Education:

  • Undergraduate degree in Marketing, Communications, English Literature, Creative Writing or related discipline.

To apply, please include a sample of a marketing email you have written, cover letter with salary requirements, and resume to [email protected] with “Email Marketing Manager” in the subject line.
 

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